25 May

By: admin

Hiring in 2025 economy

Hiring in 2025 economy

Trexo Global’s latest blog discusses best practices firms should adopt when managing growth within their IP group, as well as risks to avoid today if there is a downturn in work at your firm in the future.

IP groups are adding laterals at a rapid clip, which for many firms is an encouraging sign that their services remain vital and valued in an evolving economy.  But growth also raises important questions: Are law firms scaling headcount too quickly, and what risks come with that?  While work is growing today, IP departments are concerned that companies may reduce IP filings in the future…begging the question, should they add more headcount right now? If not, how do they manage the influx of work?

 

Read here how firms can plan for growth within their IP group – whether it is permanent or short-lived.

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    25 Sep

    By: admin

    Corsearch Partners with Trexo Global, Enabling Organizations to Streamline Their Entire Trademark Searching Process.

    Trexo Global is pleased to announce a partnership with Corsearch.

    Read our latest update on how IP departments are better able to streamline their end-to-end trademark searching process.

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      10 Feb
      Super Bowl: Brand Protection and Advertising

      In March of 2021, the NFL announced a new television deal, with networks paying $105 billion to broadcast games through 2033. Traditional networks such as NBC, CBS, and FOX will continue to air games but for the first time a streaming platform- Amazon Prime – will join the fray.

      The NFL remains king in an era of virtually unlimited content catering to every imaginable taste. Since its initial broadcast in 1939, which reached roughly 1,000 to 2022, when the average viewership is over 20 million for each game, football and television in America have been in a symbiotic relationship, each helping the other to prosper. Of the top 100 television broadcasts in 2022, 82 of them were NFL games. This massive fanbase allows NFL to charge astronomical sums from networks eager to broadcast the games. Data gleaned from Amazon shows that the key demographic of age group 18-34 has shown an average increase of 12 percent for Thursday night football from 2021. The 2021 Super Bowl, which saw the Los Angeles Rams defeat the Cincinnati Bengals, witnessed close to 100 million people watching the game in the US alone.

      With such a captive audience comes a long list of companies seeking a chance to leverage their trademarks and place advertisements for their products during the games. The price tag is not for everyone though, as 30-second ads during the 2022 Super Bowl were selling for $6.5 million.

      Is it Worth ?

      Super Bowl advertisements and their ability to influence buying decisions have been a subject of research for premier institutions. A paper published by Stanford observed that advertising during the Super Bowl helped in fostering positive associations between a brand and viewers. Mc Granaghan et.al (2016) provided an even more valuable insight who documented that both the number of viewers in a room and their attention increased during the commercial breaks. This is not surprising as the ads surrounding the Super Bowl have become an industry in itself, with many reports indicating that over 40% of Super Bowl viewers tune in to the commercials instead of the game. Of course, the emotional bond an ad can create between a consumer and a company influences decision-making more than anything. The real benefit of placing advertisements in the Super Bowl is generating Brand awareness.

      As noted in an article by Nielsen, “After airing, Super Bowl ads typically reap the benefit of social media chatter and people engaging with the advertised brand. Many consumers also seek out ads they missed during the game, further increasing viewership.”

      This highlights the cost-to-benefit ratio for advertisers regarding buying spots for their products during the Super Bowl. Large conglomerates such as NFL’s official sponsors Pepsi and alcohol giant Anheuser-Busch can easily afford the million-dollar price tags and continue spending through the year to reinforce product awareness.

      Smaller companies and start-ups must find other ways to tap into the football craze and catch fans’ attention. Sly efforts to use the term “Super Bowl”, over which the NFL holds intellectual property rights, has brought swift Cease and Desist letters and lawsuits. The NFL is so zealous in protecting its IP rights that even large social gatherings are prohibited from using the term “Super Bowl”; thus consumers often encounter ads referring to “The Big Game”.

      Challenges with Brand Management

      While the Super Bowl remains the number one event of the year in terms of sheer viewership, the fact remains that it’s a once-a-year event. Whether your company invests millions in Super Bowl ads or wouldn’t begin to consider such an investment, there are still several common challenges that Intellectual Property attorneys must face when protecting the IP of their company or their firm’s clients.

      With restricted budgets, the challenge becomes to strike a balance between investing in brand creation, advertising, and protection of Intellectual Property rights. The situation gets further complicated as the avenues for possible infringements are vast, and manpower costs in a highly specialized field are high.

      Companies and law firms struggle to manage a growing portfolio of trademarks, prosecution and renewals. With economic uncertainty ahead, some organizations are going through the painful process of layoffs, whereas others are keeping their headcount flat. In either case, it is rare that the volume of trademark filings is decreasing. This is forcing in-house counsel and law firms to identify innovative ways to address the age-old cliché of “do more with less.”

      Due to the lingering effects of the Great Resignation, finding qualified IP professional resources such as paralegals & docketers continues to be challenging. Now that there is pressure from the finance group to more tightly control costs, this creates an even bigger headache for IP executives – how do you manage a growing IP portfolio when you can’t find experienced IP resources to fill open roles or your finance business partners will not approve new headcount? This is where qualified third party Intellectual Property outsourcing companies come into play. By partnering with an outsourcing vendor, companies & law firms can scale resources up and down quickly, and access a wider pool of skill sets, all while reducing costs. Outsourcing mundane IP tasks also have the benefit of improving in-house employee’s morale, as they can send less-desirable tasks to the vendor, thus allowing them to focus on higher-value work tasks.

      Jerry Rice, widely considered to be one of the best wide receivers in football history, said “Today I will do what others won’t, so tomorrow, I will accomplish what others can’t”. While his quote was related to his accomplishments on the gridiron, the message also holds true for companies & law firms looking at innovative ways to manage their Intellectual Property.

      As the Kansas City Chiefs and Philadelphia Eagles prepare to line up on February 12th at State Farm Stadium in Glendale, Arizona, numerous companies will hand over a small fortune to be a part of the event with the hope to catch their buyer’s eye. Innumerable smaller companies will try to tiptoe around the legal minefields and try to cash in the craze as well. The challenges that professionals face today will continue after the game ends, and companies that “will do what others won’t” will be able to “accomplish what others can’t”. The question is, which companies will win?

      28 Nov
      The Great Resignation: Why are Legal Professionals quitting?

      When openings in IP departments arise, finding qualified IP professionals remains a challenge.
      The labor market continues to be very employee-friendly, causing IP groups to struggle to fill openings.
      In our latest blog, read Trexo Global’s best practices on how to navigate this delicate tightrope.

      Fill in the details to read more on this

        06 Sep
        Intellectual Property (IP) professionals realize the critical nature of maintaining an accurate docket to track statutory deadlines

        Intellectual Property (IP) professionals realize the critical nature of maintaining an accurate
        docket to track statutory deadlines. In-house counsel must ensure they protect their company’s
        assets, while law firms must keep their client’s IP enforceable. IP prosecution is a very date-
        intensive practice, with PTOs often having little leniency for blown deadlines. Missed due dates
        can invalidate IP rights and could present malpractice issues for law firms.
        Read our latest blog on best practices to minimize IP docketing errors.

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          01 Sep

          By: admin

          How the COVID-19 pandemic has impacted IP rights across the globe.

          The debate over how to maximize global access to COVID-19 treatments while compensating companies for their R&D efforts continues to evolve. Most countries have considered pressing one of three significant provisions throughout the pandemic to increase treatment access – IP waivers, compulsory licensing, and voluntary licensing.

          Trade-Related Aspects of Intellectual Property Rights (TRIPS)

          To increase global access to COVID treatments, in October 2020, a group of developing countries, led by South Africa and India, put forward a patent waiver proposal before the World Trade Organization (WTO) for Trade-Related Aspects of Intellectual Property Rights (TRIPS). This waiver would apply to pandemic-related vaccines, diagnostics, PPE, and therapeutics. Initially, many jurisdictions, including the USA, UK, and EU, were against the idea of suspending patent protections. However, in May 2021, the US changed its stance and announced its support for temporarily waiving patent rights. In June 2022, the WTO agreed on TRIPS waivers. The waiver proposal was backed by over 100 countries, including Russia and China, and international organizations such as the World Health Organization (WHO) and the United Nations AIDS charity, UNAIDS.

          Compulsory Licensing: Compulsory Licenses are standard globally, although minimally used in the United States*. The Central Government can issue Compulsory Licenses in cases of a “national emergency”, “extreme urgency”, or in cases of “public non-commercial use” by following the provisions of the Patents Act. This enables the Central Government to grant a Compulsory License to any applicant, i.e. manufacture and sell the product, to ensure that products are available to the public at the lowest prices

          The Central Government can invoke its powers and acquire patent rights granted to a private entity, i.e. what the government gives; it can take away for the good of citizens. In such a scenario, the patentee would be left with no alternative but to accept whatever price/royalty that is given for the patent by the government.

          * Laws exist in the United States related to Compulsory Licensing – specifically 28 US Code, section 1498 – yet they are rarely used. Additionally, the Bayh-Dole Act provides the US government with a “nonexclusive, non-transferable, irrevocable, paid-up license to practice or have practised for or on behalf of the United States any subject invention throughout the world” for any government-funded technology. Section 1498 is not a Compulsory Licensing agreement per se but could significantly reduce potential infringement claims that arise during the pandemic.

          Generic manufacture without a license: This is the most aggressive and risky act, but when a generic manufacturer proceeds to manufacture a patented drug without any license from the patentee, the natural result would be an enforcement/infringement action on the part of the IP holder. Under this approach, the patentee would likely approach the court to seek a permanent injunction against the alleged infringer.

          The most suitable option remains that the patentee considers Voluntary Licensing at reasonable terms. By this, a patentee would protect its patent from the above risks. Actions such as challenges, requests for Compulsory Licenses, or patent acquisition would be unlikely. In addition, this ensures that the patentee can negotiate a better deal and guarantees that the drug is available to the public at affordable prices.

          Voluntary Licensing
          Many vaccine manufacturers are exploring voluntary licensing agreements to improve access to treatment for the global population. Such an approach allows the company, as opposed to local
          governments, to negotiate the terms of the agreement.

          One of the earliest voluntary licensing agreements in the fight against COVID-19 came between Merck and Medicines Patent Pool (MPP), an UN-backed public health organization. Under this agreement, MPP can diversify the manufacturing base for molnupiravir, an investigational oral COVID-19 antiviral medicine. Merck has agreed to waive all royalties for the sales of molnupiravir for as long as COVID-19 remains classified as a Public Health Emergency of International Concern by the WHO.

          MPP also entered into a voluntary licensing agreement with Pfizer, which allows MPP to increase the production & distribution of antiviral treatments. As part of this agreement, Pfizer has agreed not to receive royalties on selling these treatments in low-income countries.

          Remdesivir is a direct-acting antiviral drug that inhibits viral RNA synthesis and was one of the first treatments for COVID-19. The drug was evaluated as a possible treatment protocol for the SARS- Cov2 virus. The US FDA issued an Emergency Use Authorization (EUA) to treat hospitalized COVID-19 patients.

          Remdesivir is a classic case of examining existing drugs for new indications. The drug was initially developed as a cure for Filo virus infections and has been patented by Gilead Life sciences in many countries. Gilead entered into non-exclusive voluntary licensing agreements with multiple genericdrug makers to allow them to manufacture the drug for distribution in 127 countries. In 2021 Gilead announced that “In response to the rapid increase in COVID-19 cases in India, the company is providing its voluntary licensing partners with technical assistance, support for the addition of new local manufacturing facilities and the donation of active pharmaceutical ingredients (API) to scale up production of remdesivir rapidly.”  Therefore, Remdesivir was approved in India for restricted emergency use to treat suspected or laboratory-confirmed COVID-19 in adults and children hospitalized with severe disease.

          By taking the Voluntary Licensing path, Merck, Pfizer, and Gilead were likely successful in diluting most (if not all) reasons that may give the Central Government an occasion to push these companies to license their drugs since they made voluntary attempts to increase global access to treatments.

          Recent development in COVID-19 drugs:
          Remdesivir is now the first COVID-19 treatment fully approved for kids younger than 12 years old

          • In May 2022, the FDA approved Olumiant (Baricitinib) to treat certain adults hospitalized with COVID-19. It is the second medication that’s fully approved for COVID-19.
          • In June 2022, Pfizer stated that it plans to submit an application for Paxlovid’s full FDA approval in people at high risk for developing severe COVID-19. It is currently only authorized for emergency use.
          • Bebtelovimab is another option that can treat certain non-hospitalized people ages 12 and older with mild-to-moderate COVID-19 at high risk for severe COVID-19.
          • Early data suggests that Sabizabulin can lower the risk of death by about 55% in people hospitalized with moderate-to-severe COVID-19.
          • A critical study suggests that Ensovibep can lower the risk of hospitalization, ER visits, or death from COVID-19 by almost 80%.

          To conclude, the COVID-19 circumstances were dire enough to consider all legislative provisions that could have improved the supply of medical devices such as masks, ventilators, PPE, and medicinal treatments. As the science surrounding treating & preventing COVID remains fluid, so do relevant IP laws & regulations. Proactive Voluntary Licensing appears to be the most effective approach for patent owners to ensure they are fairly compensated for their R&D efforts while still serving the best interests of the global population.